Business Glossary
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Automation
The process of using technology to perform tasks with minimal human intervention.
Conversion
When a visitor completes a desired goal, such as making a purchase or signing up.
Funnel
A marketing strategy that maps the journey of a customer from awareness to purchase.
Lead
A potential customer who has shown interest in your product or service.
Retargeting
Showing ads to people who have already visited your website.
Upsell
Encouraging customers to purchase a more expensive version of an item.
Analytics
The systematic computational analysis of data or statistics.
Bounce Rate
The percentage of visitors who leave after viewing only one page.
Churn Rate
The percentage of customers who stop using your product over a time period.
Trending Terms
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